The Ag Engineering podcast is a conversation with small scale fruit and vegetable farmers to discuss tools, tips or techniques to improve the sustainability of your farm. In this episode, we visit with Evan Perkins and Heidi Choate of Small Axe Farm (https://smallaxefarm.com) to talk about how they built up their customers and markets on their no-till, hillside farm.
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1:50 How did you get started selling vegetables?
“We had a wheelbarrow, a rake, and a 5 gallon bucket.”Evan Perkins
8:35 You don’t need a perfect plot of land to farm
10:17 Selling produce in a competitive marketplace
14:35 Product offerings
16:34 Branding to make a difference
17:04 Plastic bags
20:17 Putting in the effort to support small orders
22:16 Where do you find your motivation?
- Adding a label tripled their sales right away
- Creative branding eg: “Snacking Cukes”
- Trial and error
“We are more path people than goal people”Evan Perkins